State-Funded Marketing Training for Massachusetts Small Businesses.
If your Massachusetts business has 1-50 employees, your team may qualify for 100% reimbursement.
It’s Your Benefit - Use It!
About the Workforce Training Fund Express Program
The Express Program helps small Massachusetts employers upskill their teams by reimbursing eligible training costs — up to $3,000 per employee, per course (up to $15,000 per company per calendar year).
Eligibility snapshot:
MA businesses with 1–50 employees at the time of application
Course participants must be W2 employees (part-time or full-time)
Your business must be in good standing with the MA Department of Revenue
The program is designed to make professional training more accessible, especially for small businesses who want to grow but lack internal high-level marketing expertise.
APPROVED OCEANVIEW MARKETING COURSES
1. Social Media Accelerator
This course teaches the core principles of effective social media marketing for small businesses. Learn how social media supports business growth, how algorithms and engagement tools work, which types of content attract and retain customers, and how to stay consistent for the best results.
What participants learn:
The foundations of social media for local businesses
How to choose the right platforms
Profile optimization & content planning
What content builds trust and drives bookings
Basic analytics for understanding performance
Designed for:
Salons, spas, fitness studios, boutique hotels, restaurants, wellness centers, dental practices, retail, and other service-based businesses with W2 employees. No marketing experience required.
Format:
Option 1 (Course ID: C-14376): 1 hour per week for 4 weeks
Option 2 (Course ID: C-14377): 4-hour Accelerator (½ day)
2. Marketing Strategy Essentials: How to Grow Beyond Word-of-Mouth
Course ID: C-14428
$2,400 per student - 100% reimbursable
You’ve built a great business - but growth still feels unpredictable. Some months are busy, others are slow, and marketing often takes a back seat to everything else.
Marketing Strategy Essentials helps you move past word-of-mouth-only growth and build a clear, strategic approach that drives consistent, repeatable results.
What participants learn:
How to set realistic marketing goals tied to revenue
How to identify ideal customers & what motivates them
How the full marketing funnel works (and where to focus first)
How to choose the right marketing channels
How to assess whether to hire help or keep marketing in-house
How to put everything into a simple 90-day marketing plan
Designed for:
W2 owners, managers, and marketing employees at small MA businesses (no marketing experience required).
Format:
4-week course, 2 hours per week (8 hours total)
What People Are Saying About Our Courses
“It was so easy to follow!”
I completed Bethany's course yesterday and it was fabulous!
So easy to follow with lots of clear tips. I would definitely recommend Bethany, and her courses, to anyone!
-Liz Deacle
Get Started Today!
Tell us where to send the course information & grant application instructions.
Meet Your Instructor
Hi, I’m Bethany Fiocchi Root, the the Founder & CEO of Oceanview Marketing!
We help businesses grow with approachable and effective marketing, whether you’re hiring us to do it for you or taking one of our highly-impactful training courses to level up your skills & workforce.
With 18+ years of experience building multi-million dollar marketing programs for both global brands and small businesses, I am thrilled to bring my marketing knowledge to Massachusetts small businesses through the Workforce grant program.
I can’t wait for your training session to begin!
~Bethany